Logo & Graphic Design

A logo starts with an idea. When you have a business idea, or an existing business, the logo is your identity, it's how people identify you, your brand and what you can offer them.

You need an artist who will appreciate how important your idea is to you - and design a logo that will reflect this. I love collaborating with my clients to design logos that will help their business grow over the long term. Your logo shouldn't be something trendy that will be out of style in a few short years - this only increases the cost of doing business - and the increases the chance that when you have to redesign it, that you'll have to re-attract your base clientele. The basic truth is that people don't really like change, and even those who say they do, only like change under certain controllable circumstances.

When I think about this, I wonder why someone would find the cheapest clip art available to create their brand identity, or why they follow the trends and design their logo around them. For that matter, why Comic Sans seems to be the most popular font when there are literally thousands out there that are beautiful, unique and reasonably priced.

A good artist will know this, and not allow you to use pre-done clip-art, or a font that doesn't reflect who you are as a person/company/brand. They will design something that will engage the viewer, and be consistent with your target market. They'll even help you figure out what your target market is, if you don't already know.

When looking at the logos included here, understand that every logo was designed for a different purpose, and different company. While they all reflect my artistic style, they are all very different.